Logo of the Week

Varanasi Limited is a UK based consultancy that assists entrepreneurs to start their authentic Indian restaurants in foreign locations. Subsequently, they plan to diversify by establishing their chain of authentic Indian cuisine.

During our discussion with the client, their emphasis was keenly based on one motive –to encapsulate the spirit of Desi or Authentic Indian Cuisine. Keeping this motive in mind, the logo was designed in a way that it encompasses the true spirit of traditionalism. As you can clearly notice, logo is an abstract representation of Indian meal (traditional thali). The logo concept also extracts the meaning of the essence of aroma spread throughout with an Indian touch (abstract presentation of India) in every sense. Altogether, Varanasi logo signifies full expression of identity system as immediately recognizable true to its connotation–Delectably Indian.

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