MergerSteet is a unique web based portal, an online market place for raising of capital/funds. It’s an online community for business owners, investors, and agents for carrying out transactions (buying or selling) of businesses /companies.
Given the requirements, we anticipated that designing an illustration logo would be easier to explain the business concept. However, during the evolution of the logo, we concluded that an idea oriented text logo could be applicable. We initiated the design process with a mere idea of its business and the marketplace. The text logo with signature mark is used to reflect the slogan meaning– “It’s a deal done”. It’s finally a fruitful creation of simple and distinctive icon that indicates the purpose of the brand.
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