The Client approached us for a logo as unique and unconventional as their company name. We decided on designing an Iconic logo with elements that reiterate success, direction (track) and growth. They insisted that their Brand Logo Appearance had to be Sophisticated, Modern and dynamic with the shades of Red and Orange colors used.
Considering all the requirements, we got on track of the designing process. 130R Capital, name of the Company is stimulated by a 130 meters radius turning on a Formal track as found in the Suzuka Circuit in Japan. This turn is considered as the most challenging one to the maneuver at high speed. Inspired by this, the logo is designed, where curve takes the shape of 130R. Multiple tracks indicate “multiple services and steps” that the company provides which results in growth. The logo is in the shape of Monogram C.
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