Category: Print Design

Logo of the Week

Logo of the Week

Protecta Inc offers wide selection of beautiful and distinctive leather products at outstanding values. Their products meet a variety of criteria including quality craftsmanship, fashionable and functionality.

Inspiration was drawn by a Kangaroo that seeks to provide restored closeness of the newborn and also characterized for its energy efficiency. We initiated our design process by connoting these qualities of kangaroo. The logo element in the form of kangaroo exuberate the protective and best quality products offered by Protecta. Altogether, logo symbolizes the essence of the business and denotation makes it appeasing with context to its  sector.

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Visual communication is the communication of ideas (not restrictive to business) in a way that is effective and appealing. As is known, visualization is an efficient way of conveying large or complex information in forms that can be read, understood and stuck to individual’s mind. One uses eye as the primary sense and therefore the visual display is important for the users understanding of the communication taking place.

As a creative communication company, while working on client projects we emphasize on meeting unmet communication needs of our clients. This may relate to not just being creative but reducing the complexity of information to a simplistic visual dialog.We must view visual communication as a means to make conversations between company and consumer effortless and recognizable for retention and resonation. It’s imperative thus to have an insight on how attributes of visual messages can be effectual.

Greater power to inform, educate or persuade – – Easy to register in mind forever

It explores the idea that a visual message with text has greater power to inform, educate or persuade a person. One can communicate by presenting information through visual form that refers to actual presentation of information.

Make the communication simpler – – Single glance to commune everything

Visually communicating has dignity and objective that go beyond simple information. With a display space in mind, visualization makes it look nicer and appealing. Complex information usually becomes easier to understand when it’s presented so.

Emphasize the company’s forename – – Entice more & more consumers

Over usage of business names makes it difficult to differentiate on basis of name alone. Hence you can easily communicate with consumers through a visual representation of the name or business which connects them with the brand.

Strengthen the company, brand or product – – Build up your brand values

The companies have to focus solely on their core competences, shedding operations that are not essential or are not involved with the organization. This can be made simpler through visual communication techniques by highlighting the core operations which is distinct from other companies.

Value your priceless time – – Convey message with not just words

Sometimes a pictorial design equalizes to reading thousands of words at a time. A picture can clearly communicate to any lay man and also the essence of its message without being articulated. It saves all your time by adding more meaning to your message.

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Know your Brochure Type

Brochure Types


It’s well known that success of a business greatly depends upon the success of its marketing communication – To reach the client effectively is a key determinant. In this sphere of effort, Brochures play a crucial role and brochure designing most critical. Designing a brochure as presentation of mere information without effective design brings apathetic results. Additionally, much before you start the design work, it’s imperative to choose right brochure type to be impactful.

Brochures vary in types depending on the role they need to play. Firstly, before considering the factors – target audience, budget, content and scope of distribution – reflect on purpose of the brochure, for e.g.:

When I need to introduce my company to a client I didn’t even know exists?

Use Direct Mailing Brochures Direct Mailing Brochures are designed as to be sent as snail mail to prospective customers. They are designed to introduce the company to a customer, and inform the importance and special features of the company/products. Direct Mailing Brochures acts as an efficient tool for small businesses.

So, when a prospect shows initial interest in my products how do I ensure he becomes a client?

Communicate your interest through Response Brochures Response Brochures are used when prospects show specific interests in the company. Response Brochures are designed to drive home best features and emphasis on better solutions. They aim at convincing prospects that business is worth their expectations.

While making a sales presentation, it’s common for participants to lose track and then find it difficult to follow, how will I manage the situation?

Distribute Support Brochures Support Brochures come handy while making sales presentation. It is designed to coincide with sale presentation, so that the participants never seem lost. It facilitates the presentation to be effective as viewers can refer to the brochure if they do not follow the presenter.

I am participating in an event, however, there are too many people around to handle; how do I keep them interested?

Entice with your Drop-Off Brochures Drop off brochures are highly effective when you have too many potentials to be attended individually. These are different from Response Brochures, because they are not necessarily for people who have shown interest. These brochures are designed with a sales approach to persuade people about product/service and create interest in the buyer.

My store is flooded with people and no matter how many banners I put about different offers, customers tend to miss a thing or two. I need to make these offers work…

Place Check-out Brochures at various points Surely, Check-out brochures will suffice your need. They are designed to entice customers to buy more products by placing brochures next to the check out area of the store. These brochures have to be designed with a captivating headline to make customers look more closely at the content. Well and the most effective one will ensure another walk around the store for new set of purchase from the customer.

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