Rural Bridges is an alliance of a group of individuals sharing common passion for empowering lives of rural Indians – farmers and unemployed rural youth. To bolster rural Indians and for their better living, Rural Bridge exists with innovative technology applications and job oriented training solutions.
Our design process began with our clear understanding of Rural Bridge’s offerings. The client needed a brand identity that is economically, ethically and socially sustainable. The logo element exuberates the clear drift in technology – upper symmetry denoting rural division (apparent connotation of rural groups) and the urban technology (powerful dots) at the lower end. It is fused at the centre, depicting the synergizing technology and rural edge forming a strong bridge (Rural Bridge). Altogether, a clear depiction of Rural Bridge – geared up in making an impact of technology on people’s everyday lives.
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